A two-week campaign that championed women in the workforce, reaching over half a million people on Meta platforms alone!  With a modest budget, we achieved over 1 million impressions, 710k video views, and drove 25k+ clicks to the ILO website. Our collaboration with the renowned Pierrette Katrib amplified our message, making waves across Lebanon. Discover how our data-driven strategies and compelling narratives not only raised awareness but also sparked meaningful change.