Frezo is a campaign launched by the Lebanese Industrialists and ILO to encourage small and medium enterprise owners to register their companies to grow their businesses.

The campaign is comprised of a film that follows the humorous story of a jar of strawberry jam who is invited to attend a promising meeting but is then devastated to learn his maker hasn’t registered him.

The hero film is supported with a series of social media reels and animated posts that use a comic approach to introduce the audience to the advantages and disadvantages of registering their products.