Municipality elections in Lebanon are often overlooked. People tend to regard them as a process where old men take on positions for prestige rather than the key to being able to change everyday lives.

In order to change this perspective, we crafted a strategy to highlight the elections’ importance and impact. By telling the story through a metaphor set in a young tailor’s atelier, we aimed to emphasize how the participation of women and the youth is greatly significant. 

The campaign allowed the public to look beyond voting for one man and see the value in exploring the vast potential of individuals across the city, further highlighting the substantial and vital role the municipality plays in our lives.