FAO – The Farmer’s Registry

Advertising Campaigns

FAO – The Farmer’s Registry

In 2023, the Ministry of Agriculture, in collaboration with international NGOs, decided to launch the Farmer’s Registry, an online platform that gathers farming data on one platform. The FAO asked us to help spread the word and help farmers register their data at their respective agricultural centers.

The campaign was launched with a film that told the story of two generations of farmers – and older farmer and his younger daughter who have come to excitedly register at the center.

The campaign was launched free of charge by all national television stations, accompanied by a radio campaign, billboard campaign and an explainer to clarify the details.

In order to reach the entire population, we also invited celebrities to join us in spreading the word.

The campaign was a huge success. Filmed during the peak of the Covid pandemic, it was finally launched in 2023.

The campaign was split between a film, nationwide billboard campaign, bi-lingual (AR/ENG) posters, a 6-part social media explainer video, SMS, and social media campaign

ON THE NEWS

Haifa Wehbe was one of the celebrities who participated in the campaign. Her endorsement generated a ripple effect and a significant buzz. The number of shares, views, and tweets skyrocketed, providing the campaign with an incredible boost and further increasing its visibility and impact.